Step 1 : Introduction to the question "What company was founded in 1964 as Blue Ribbon Sports?"
...Nike, originally established as Blue Ribbon Sports, was founded in 1964 by University of Oregon track athlete Philip Knight and his coach, Bill Bowerman. The company initially operated as a distributor for the Japanese shoe manufacturer Onitsuka Tiger, with most sales made at track meets from the trunk of Knight's car. In 1971, Blue Ribbon Sports commissioned graphic design student Carolyn Davidson to create the iconic "swoosh" logo, paying her $35 for her work. That year, the company renamed itself Nike, taking its name from the Greek goddess of victory.