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Chilean sea bass was originally known as what?
- Patagonian toothfish:If you order Chilean sea bass, expect to pay top dollar for the signature buttery, melt-in-your-mouth flavor. The name conjures visions of robust South American fisherman fighting the waves to acquire this delicacy from the depths of the sea off the coast of Chile. In reality, only a minority of Chilean sea bass is actually caught off the coast of Chile. Many of the fish sold under that name originate from arctic regions. So, it may not be Chilean after all. Also, it may not technically be bass; much of the fish sold as Chilean sea bass is cod. Prior to a 1977 rebranding campaign, the fish went by the name Patagonian toothfish. Not very appetizing, to be sure. Successful marketing gave us fine dining on Chilean sea bass instead. Source: Priceonomics.com
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