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Enter Another Question

7/31/21

[Answer] Which cosmetics company awards its top salespeople with a pink Cadillac?

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Which cosmetics company awards its top salespeople with a pink Cadillac?


  • Mary Kay:Mary Kay uses multi-level marketing to sell its cosmetics directly to consumers. When company founder Mary Kay Ash purchased her first pink Cadillac in 1968, she requested it to be painted in the same shade of pink as her makeup compact. It was such a good rolling advertisement that she decided to reward her top five producers, by providing them a pink Cadillac paid for by the company. To qualify for the coveted prize, a consultant must build a sales team of 12 or more members and earn a minimum of $18,000 in product orders within 4 months.



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