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Which company coined the ad slogan, "A Diamond is Forever"?
- De Beers:De Beers launched its iconic tagline "A Diamond is Forever" in 1947. At the time, De Beers was looking for a campaign that would help boost the sales of diamonds which had fallen off during the Great Depression. The successful tagline solidified the gem's reputation as a symbol of love and commitment, and ended up creating a demand for diamonds by convincing people that no marriage was complete without a diamond ring. The phrase has been part of popular culture for decades. In 2000, Ad Age named “A Diamond Is Forever” as the best advertising slogan of the 20th century.
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