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Which brand of laundry detergent introduced the iconic ad line, “Ring Around The Collar”?
- Wisk:Wisk was launched in 1956 as the first liquid laundry detergent. The brand was widely known for its popular "Ring Around The Collar" ad campaign, which debuted in 1968 and highlighted the product's ability to help treat difficult stains on shirt collars. Early commercials featured housewives harassed by an unseen chorus of schoolchildren chanting "ring around the collar," then noticing the stains on their husband's shirts. The campaign received significant criticism decades later for being misogynist, with the implication that it was the fault of wives for letting their husbands leave home with dirty collars.
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