[Answer] Which watch company used the slogan, "It takes a licking and keeps on ticking"?

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Which watch company used the slogan, "It takes a licking and keeps on ticking"?

• Timex:Timex is a watch company with roots that date back to 1854 and the Waterbury Clock Company. To date, Timex has sold over one billion watches. But it was in the 1950s that the brand established itself, with its celebrity-assisted, “torture test” advertising, using the famous line, “It takes a licking and keeps on ticking.” They showed Timex watches being subject to various kinds of “torture tests” to demonstrate their durability, shock resistance, and superior waterproofing. By the end of the 1950s, one out of every three watches bought in the U.S. was a Timex.

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