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What was the first brand of soda to be sold in an all-aluminum can?
- RC Cola:Royal Crown Cola was once, surprisingly, one of the most innovative companies in the beverage industry. In 1954, they became the first company to sell soft drinks in a can, and later the first company to sell soft drinks in an all aluminum can. They also introduced the first diet cola (Diet Rite), the first caffeine-free soda (RC 100), and the first diet cherry cola (Diet Cherry RC). Endorsements by Hollywood stars such as Joan Crawford, Bob Hope, Bing Crosby, Shirley Temple and Lucille Ball helped the company expand in the decade that followed.
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