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Which candy bar was promoted with the slogan "You're not you when you're hungry"?
- Snickers:When Snickers sales began to decline in the mid-2000s, Mars decided to reimagine their advertising in an attempt to give the candy bar a fresher, newer look. This restructuring resulted in the creation of the brilliant and enduring "You're not you when you're hungry" campaign, which had the incredible effect of increasing global sales of Snickers by a staggering 16%. The campaign has since become the centerpiece of all Snickers advertisements, spawning a series of virally successful commercials starring celebrities such as Betty White, Abe Vigoda, Aretha Franklin, Liza Minnelli, Joe Pesci, and Don Rickles.
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