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If it were named for the type of shell seen in its logo, the Shell Oil Company would be called what?
- Scallop Oil Company:The visual identity of one of the world’s largest oil and gas companies has always been based on the graphical representation of its name, Shell. Shell's logo depicts a scallop shell for a specific reason. The fact is that Marcus Samuel, who founded the oil and gas company, originally sold antiques and boxes that were decorated with seashells. Later, his sons expanded the business and began exporting oil, which gradually grew into extracting fossil fuels. The business evolved, but the old logo concept remained. The logo is now so well-known that it frequently appears without the brand name.
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