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Starting in the 1980s, what was advertised as “The Other White Meat”?
- Pork:Pork. The Other White Meat." was an advertising slogan developed in 1987 for the National Pork Board. The goal of the campaign was to increase consumer demand for pork as an alternative to chicken or turkey. In 2000, a study conducted by Northwestern University found The Other White Meat brand to be the fifth most memorable promotional tagline in the history of contemporary advertising. The ad campaign was a success and helped increase pork consumption in the United States by 20%, with sales reaching $30 billion annually by 1991.
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