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Who asked you not to squeeze the Charmin from 1964 to 1985?
- Mr. Whipple:For 21 years and in over 500 commercials, actor Dick Wilson portrayed Mr. Whipple in advertisements for Charmin toilet paper. The catchphrase he delivered, "Please don't squeeze the Charmin," was one of the most successful in advertising. The Mr. Whipple character was a store manager who scolded consumers for wanting to squeeze the rolls of Charmin tissue to satisfy their curiosity about its softness and cushiness. Of course, no one really had an urge to squeeze rolls of toilet paper, but Mr. Whipple's use of reverse psychology and a catchy phrase delivered with mock outrage gave rise to a cultural icon. From 1964 to 1985, Mr. Whipple was one America's most recognized individuals. Source: GroovyHistory.com
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